I’d like to share with you the Social Marketing Playbook. A worthwhile read.

From the Forward…

The goal of this playbook is to help marketers:

• Provide a framework for establishing a set of clear objectives for their social marketing strategy
• Move beyond the checklist approach and provide a filter for evaluating the myriad of opportunities and platforms
• Think of social marketing as an opportunity to have a continuous, valuable exchange with their customers
• Think about extensions to amplify offline campaigns

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