The world’s best urban cyclist got picked up by Volkswagon. You can check out his ninja skills and take a look at the Golf Escape here.

BIG WHEEL is proud to announce the launch of the new Web site and e-commerce platform for TRIM – a racing inspired line of clothing and accessories for fashion-savvy motorheads who Keep Fast Company.

This project has been a dream, as we have had a fantastic collaborative experience with the founders of the brand and a huge amount of freedom in designing a site that has real thunder. From working with Steve Smith of SMITH RACING (a veteran of the high-octane battlefield since 1964… shouts out to you, sir) to the pride of authorship we’ve shared with the TRIM team (mad props to you, TRIM brothers and sisters) this has been one hell of an experience. You hear references to “building brands” in our industry all of the time – how often to you actually get to do it; I mean really do it?

Though we are extremely fired up about the branding/marketing side of this site, the e-commerce component really has the shop abuzz. Why? Because we are breaking new ground as a company by providing a turnkey solution for TRIM – and that’s not just talk. BIG WHEEL is responsible for full-site maintenance, product inventory, consumer communication and fulfillment for this new enterprise. That’s right: If you order a product from TRIM online, we provide the horsepower behind the scenes that ensures this gear arrives at your doorstep.

Bottom Line: If you are a lover of life in the fast lane, you need TRIM.

Check it at: http://www.trimindustries.com

Admittedly unrelated to branding and digital media, I can’t help but pass along this link to some of the craziest skateboarding tricks I have ever seen in my life. Pay attention to the amount of stairs these kids are jumping down.

Look MOM! No HANDS! (or helmets)

Indie filmmaker gets ALS. Begins to document his life as he becomes a character of his own work.

http://www.transfatty.com

http://www.patrickobrienfoundation.org

There’s a lesson here – several.

I use to skateboard. We would jump down flights of stairs, slide down handrails, and do things that make my knees hurt just thinking about it today. 

But this guy takes it to a new level. Back flip on a big wheel down a huge ramp.

Check it out.